Category Archives: Resources

EDGE-ucational Media Company’s Covid-19 REsponse

EDGE-UCATIONAL MEDIA COMPANY’S COVID-19 RESPONSE

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Well how the fuck are you doing right now!?

Covid-19 aka Coronavirus is currently sending an enormous ripple across the globe. Oddly enough, I happen to be living here in what is now considered the American epicenter of the virus, New York City. Brooklyn to be exact.

I’ve been listening intently to New York State Governor Andrew Cuomo. He has been a steady, transparent, and reassuring figure right now.

Its amazing to know that the last post on this platform, in December 2019, was in a world where I was not sitting here amongst billions of people impacted by the appearance of a new global threat. I could have never imagined there was a “thing” so powerful that is sent shockwaves through the entire planet like this.

I sat and watched, really listened (I have a free subscription to the Washington Post, New York Times, and Wall Street Journal via audible. You should check it out) to the outbreak begin oddly uniquely in China. How back then there were small percentages to the story, usually one sentence or so, to the idea that Corona virus would indeed impact the world. And that American ought to get prepared….

Its amazing to know that in 3 months time or so…. the impact is now being felt more amplified (do we know that? I don’t believe Chinas #’s… just saying) here in the states.

Life has changed. Drastically. The animal piece of me, worked to live in the shock. To realize it. To allow it to stimulate my senses. For the past 2 years or so I’ve been so focused on that for some reason. The ability of my sense’s to pick up messages along different frequencies… My senses told me to feel and receive the different messages sent up into the air. Process them and evaluate what you deem true, what you deem important, what you deem relevant to you in this time of shaking Earth. And now my brain is telling me to reset, to ground, but also be in action of moving my life along and forward in calibration to the shaking ground.

I’ve done a lot of breathing. I’ve fallen victim to a lot of sleeping. To which I lean in to. I’ve been untethered to many avenues in which I received life sustaining funding and income. I’ve been freed.

The response – now – is to germinate the Earth with what it tells me it needs.

I hope you find this message in peace. In a time of protection and personal stability. If not, that is ok too.

Breathe.

Allow your sense’s (sight, smell, taste, feel, hearing, and beyond) to feel the air. Taste it. Take it in. Hear it. Sense it. Feel it above you. As it passes through you and under your feet. And flows past and around your skin. Determine what your body needs. What your human package needs.

Give yourself permission to bring it here. To create it.

Surround yourself with the resources that will make it so.

In response to the Covid-19 interruption of daily living we here at MyEdgeMedia want to encourage you to be safe. Encourage you to stake claim to what you need to thrive. And wish to partner with you in bringing it to fruition!

Stay tuned as we re-calibrate and reconnect a strengthened and more steadfast signal.

We welcome comments and connections below from those interested in bringing their voice back to the Earth.

Paladin

Owner – MyEdgeMedia

Behind the scenes: Schedule of a spectacular day!

BEHIND THE SCENES: SCHEDULE OF A SPECTACULAR DAY!

I’ve had such a powerful day! I have one more thing to do on my to do list to really knock today out of the park. But before I do that, I wanted to come and lay some track for anyone reading.

Today is the type of day to document, because, it already comes on the heels of a powerful week. Monday, I was able to deliver an amazing day of coaching service at a local non profit after school program. Tuesday I was teaching my graduate-level Teaching Strategies course, and Wednesday I was teaching my graduate-level Teaching Seminar course. Each time getting positive feedback back from my students. I’m always surprised when students praise my teaching practice.

Teaching practice and coaching practice is hard! Shit! I’m finding in my entrepreneurship and research that teaching and coaching is about constantly evolving, and challenging yourself. It’s about communication. Its about the transfer of knowledge, and the equipping of tools.

That’s hard, but we here are EDGE-ucational Media Company, LLC believe it to be possible to strategically equip yourself with tools and lived experiences, in an effort to craft the leadership journey you want to live here on Earth. We believe that is possible and curatable in the living moment. We believe you the reader in this moment holds the power to determine your programming and ultimately where your path will lead, and the impact you will have.

Getting back on topic – as a company we had one of the strongest days of the year today. And we’re still conquering items on the to do even down to this post. the to do list we start the day with is the guide for what can be a powerful day of creation, or a wasteful day of consumption.

Today’s to do list – written during our morning journal time:

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TOOL: How to turn your purpose into your business entity!

TOOL: HOW TO TURN YOUR PURPOSE INTO YOUR BUSINESS ENTITY!

Whats up! We’ve been sitting on this framework for a few days now. Sometimes we know that we have a purpose or passion project. But we don’t quite know what form it should take.

We drafted a rudimentary (quick) framework to help you get started with your entity’s creation.

We don’t have a fancy name for it yet. But we think it will help you get enough clarity to help move you forward. with your process.

We’ve included a video tutorial, with a complete walkthrough of the framework, click more to gain access to that.

Continue reading TOOL: How to turn your purpose into your business entity!

Figuring Out Your Business Fuel

FIGURING OUT YOUR BUSINESS FUEL

A product, that customers return to you for reliably. You’re considered area of expertise. This product creates revenue and income for you. This fuel can be used to power product/value creation, and other auxiliary processes.

For me, a piece of business fuel is training. Personal training is a piece of the fuel I use to power my operations. What stands out to me is that this was externally identified at first. Friends ALWAYS would ask me about fitness advice, and to train them. For year I was reluctant. Thankfully I finally allowed it to come to my awareness. And now I have cultivated the perceived value and fuel into real value and fuel. It doesn’t matter what I’m doing, or where I’m going. I have people who see/know me and ask me to provide them with true value.

Continue reading Figuring Out Your Business Fuel

Free Business Tool: value ladder

Free Business Tool: Value Ladder

Get clear on the products you offer, how the correlate to one another, and how to price them to encourage your followers to buy multiple times.

This post is inspired by Dot Com Secrets by Russell Brunson and contains a modified tool from the authors work.

Tired of struggling to get your product line in order?

Try using the Value Ladder to get a grasp on where your products lie in correlation to one another.

This concept was introduced to me by Russell Brunson, author of Dot Com Secrets. This diagram/tool allows entrepreneurs like you visualize all of the ways you provide value to your audience. This tool implies and requires that your offerings come in a sequence. Sequence meaning there is an inherent order that you are presenting to the client. Businesses are encouraged to grab their audience attention and wet their pallets with a low risk, valuable offering. Once here, it is easier for businesses to move their customers up to higher end products that generally carry a higher price tag.

Drafting a value ladder will help you identify if and where you can diversity or concentrate your offerings for your audience. This is because the entrepreneur is able to see the entire product landscape from free offerings (A) – down to your most luxurious products (Z).

Why this tool works!

Personally, for me it was transformative to take my products and product ideas from my head down onto a workable and meaningful framework that has real business application and impacts on prospects and personal ideas around implementation. Also supports the real notion that social media activity is not business, in and of itself. It is merely the publicizing and media marketing of your business dealing and offerings.

This is an early draft of the value ladders for my fitness and coaching businesses.

Follow the jump to see how to develop your own Value Ladder.
Continue reading Free Business Tool: value ladder

Product: Fitness Consultations are now available for purchase

Sign up for your 2019 year-end
Fitness Consultation
TODAY!

I’ve been an athlete and competitor for over 25 years. As a result, people often ask me, on the fly and in passing, what they should do to manage their overall health and fitness.

To be honest, their isn’t just one cookie-cutter answer for you! A focused health and fitness assessment and check up is the best way for a health and fitness professional to provide you with the best individualized program and plan possible.

In order to really help you take control of your fitness I’ve out together a special offer just for you!

NEWBIE Package: (30 min)

60$ Value  – 35$ investment

VARSITY Package: (45 min)

80$ Value  – 50$ investment

We’ll spend dedicated time reviewing and talking specifically about YOU! Your wants, your needs, your history/herstory, your goals, your developing skills, your challenge areas, and most importantly your unique areas of opportunity!

Leave with targeted knowledge, strategies, next steps!

What can we discuss on call?

General Health and Fitness
Nutrition
Workout Routine
Meal Planning
Calories
Recommended Activity
Goals
Challenges Areas
etc..

THIS OFFER IS GREAT FOR PEOPLE WHO:

  • already have a routine and want some outside eyes to assess your program and provide championship-level tweaks.
  • are newbies with “silly” questions/concerns, but desire to meet their goals. (The only silly question is the one you don’t seek answers to!)
  • are retired athletes looking to reinvigorate their training programs.
  • Gym-goers that are looking to improve their results.

Sign up for your consultation today. Click the links above to purchase you package!


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EDGE-ucational Media Company, LLC 2019