Tag Archives: books

Free Business Tool: value ladder

Free Business Tool: Value Ladder

Get clear on the products you offer, how the correlate to one another, and how to price them to encourage your followers to buy multiple times.

This post is inspired by Dot Com Secrets by Russell Brunson and contains a modified tool from the authors work.

Tired of struggling to get your product line in order?

Try using the Value Ladder to get a grasp on where your products lie in correlation to one another.

This concept was introduced to me by Russell Brunson, author of Dot Com Secrets. This diagram/tool allows entrepreneurs like you visualize all of the ways you provide value to your audience. This tool implies and requires that your offerings come in a sequence. Sequence meaning there is an inherent order that you are presenting to the client. Businesses are encouraged to grab their audience attention and wet their pallets with a low risk, valuable offering. Once here, it is easier for businesses to move their customers up to higher end products that generally carry a higher price tag.

Drafting a value ladder will help you identify if and where you can diversity or concentrate your offerings for your audience. This is because the entrepreneur is able to see the entire product landscape from free offerings (A) – down to your most luxurious products (Z).

Why this tool works!

Personally, for me it was transformative to take my products and product ideas from my head down onto a workable and meaningful framework that has real business application and impacts on prospects and personal ideas around implementation. Also supports the real notion that social media activity is not business, in and of itself. It is merely the publicizing and media marketing of your business dealing and offerings.

This is an early draft of the value ladders for my fitness and coaching businesses.

Follow the jump to see how to develop your own Value Ladder.
Continue reading Free Business Tool: value ladder

Reading Books That Scare You – BEDA Day 8 of 31

Reading Books That Scare You

BEDA Day 8 of 31

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I dont feel like doing anything today….. So, today’s post is a snapshot of one of the piles of books i have in my room.

I regularly spend too much money buying used amazon books. Its an addiction. And I claim it! Because one day im going to turn around and be so amped at my library.

(Click on pictures to enlarge and zoom in)

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Hopefully you can see all of the titles on there.

Theres a little Kwame Nkrumah I profiled him a few weeks ago here. Kwame was the first Prime Minister of present-day Ghana.

Theres some Asa Hilliard and Amos Wilson. Both great reads if you’re looking for information about… Black Liberation, Historical shifts in African/Negro/Black/African American communities, cultural anthropology, racism and institutions.

This stack is made up mostly from books that I’ve bought this year. The bottom few are older grabs.

I pulled out a fews that the side binding didn’t show.

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                    #BooksThatScareYou                    

I’ve long wanted to do a series on books that challenged my mind so much they actually scared me. I think its important to connect with ideas, theories, arguments, and points of view that FORCE us to engage in critical analysis of the ways our culture has formed the ways we think and operate. I know I have a couple of titles that do that for me.

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The title here is enough. Afrikan People and European Holidays: Mental Genocide by Ishakamusa Barashango. It helped me again see some of my behaviors as implicit actions that imposed a dominant culture. Like really, take a second and think about why you’ve worshipped a White Santa Clause figure from early childhood? Many adults don’t even recognize how easily we fall prey to forced cultural and social activities. I haven’t read this book yet. But again the title thus far has been enough to help me already start questioning behaviors that I have that may perhaps go against my ideals and thoughts of the world.

I saw these two books and had to give them their own spotlight. I’ve only read portions of Dr. Frances Cress Welsings The Isis Papers: The Keys to the Colors. In many of her speeches she references The United Independent Compensatory Code/System/Concept by Neely Fuller, Jr. Which I own, but have yet to crack open. Out of all of my books it’s kinda interesting that these 3 were in this one pile. I would say they’re probably the 3 books I’m most resistant to really sit down and read out of my whole collection.

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What books have you come across that made you scared to read? If you haven’t come by any titles yet maybe you can find a nice one in one of the many titles listed above.

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