Tired of struggling to get your product line in order?
Try using the Value Ladder to get a grasp on where your products lie in correlation to one another.
This concept was introduced to me by Russell Brunson, author of Dot Com Secrets. This diagram/tool allows entrepreneurs like you visualize all of the ways you provide value to your audience. This tool implies and requires that your offerings come in a sequence. Sequence meaning there is an inherent order that you are presenting to the client. Businesses are encouraged to grab their audience attention and wet their pallets with a low risk, valuable offering. Once here, it is easier for businesses to move their customers up to higher end products that generally carry a higher price tag.
Drafting a value ladder will help you identify if and where you can diversity or concentrate your offerings for your audience. This is because the entrepreneur is able to see the entire product landscape from free offerings (A) – down to your most luxurious products (Z).
Why this tool works!
Personally, for me it was transformative to take my products and product ideas from my head down onto a workable and meaningful framework that has real business application and impacts on prospects and personal ideas around implementation. Also supports the real notion that social media activity is not business, in and of itself. It is merely the publicizing and media marketing of your business dealing and offerings.
Team, I’ve finally done it. I’ve finally written and published my book!
Please stay tuned in 2017 as I build the marketing plan for the book and its amazing resources. Until then, and in celebration of the holidays enjoy a 25% discount by using the coupon code –HOLIDAZE. Coupon code will be in effect until 1/1/2017
Its time we all had the web platform to sell our dreams and skills to the world! Here are 6 quick steps to help you move from idea to creation with your website idea.
1 – Decide that you’re beast enough to create a website for yourself!
Sometimes we play in the grey space of wanting to do something, but not knowing if we’re worthy. If you find yourself pondering “Should I….” lets use this as the very exercise to train us to lean on the side of YES!
We perfect the course the more we run it. And we refine ourselves as we grow. Once you’ve decided you are building a website. The rest comes easy.
2 – Start Compiling Your Portfolio (Physical and Electronic)
If you had to select 5 skills/traits/services you wanted to sell to the world. What would they be? What examples from your past can you use to serve as proof of these skills? Name the skills that your portfolio showcases.
Collect items in one digital space, and one physical space that showcase your skills. Portfolio pieces should demonstrate: What you do, What you sell, and What you present.
These can be current things and/or future goals. I’m big on loose interpretation with prompts like these. Save samples of work in a secure and accessible folder. I recommend Google Drive. The word file and the pdf file.
If you don’t have these things (this moment) is actually the time to start doing that. Building a portfolio of your work.
3 – Research and purchase a domain name
Once I developed a sufficient portfolio, I was curious if my name was available as a url. www.PaladinJordan.com
It was, so before anyone else could grab it, and before I could try to talk myself out of it I grabbed the domain name. If your business does not already have a name. Go with whatever version of your name you can lock down. I would NOT waste more than a day thinking about my domain name. At the end of the day as long as its short, and rememberable people will use it, and you can always change it later.
You can easily check across the web to see domain and social media availability by using Namechk.com.
You can also easily purchase a domain name for cheap from one of the following domain services. I’ve used GoDaddy.com for both my SkoolHaze and PaladinJordan domains. But you can also try NameCheap.com, or HostGator.com.
Note: Please note that purchasing a domain (your online address) is different than purchasing your hosting. Think of hosting as the online house that comes up when people type in your domain (web address). Domains and Hosting can be purchased by the same service. I have not done this.
4 – Find and gather your most powerful pictures and video –
If you have not already been saving these in a specific place, take some time to identify the strongest images you’ve seen of yourself over the years. You primarily want these images to convey you as Strong, Purposeful, in Action, and exuding Confidence and energy toward the goal of your website.
Never underestimate the power of Facebook, Twitter, Instagram, and other social media for pictures and evidence of your success. These are great pictures and can get you started. You may want to consider having professional pictures taken specifically for use in your future branding. Once I knew I was serious about creating my website. I knew I would have to get some type of pre-planned high quality pictures taken of myself. Get your friends to be paparazzi with their phones.
If you feel like you don’t have pictures, (this moment) is actually the time to start taking and collecting more pictures of your creativity, your results, and of you.
5 – Write your website copy
The part that took me the longest to do was write the copy for my website. Copy, is a publishing word for the text being used. I’ve been trying to get some free tools up for a while. And have created a 6-page Website Building Workbook to help you draft out your website copy. The Website Building Workbook is a great tool to print and fill out as you prepare to build your online space.
The sooner you have your website copy, the sooner you can build and share your website to the world! I recommend shooting for 300 to 500 words per page. Feel free to use more or less. Do not try to be perfect. Perfection will make you procrastinate more than you need. Once the copy is drafted. Identify pictures that go with each page. Format the text in a word publisher. Get an idea of what your page will look like visually before you begin the actual design.
Want help developing your website copy. Download the free Website Building Workbook here!
6 – Research and Purchase a Web Hosting Client
Again, Web Hosting is the internet apartment building/house where your website lives. You can own the domain, and when people type it in, it will lead to an empty lot parked on the internet waiting for you to host something. Hosting is structure that houses the “physical/graphical” pages and platform for your website. There are many different hosting services. I would choose between Squarespace, WordPress.org, or Wix.com. Once you choose your hosting client, upload your website copy into the service building out your pages bit by bit. Aim to keep the look and formatting of your site as close to it was in your mock ups as possible.
On Wednesday I attended a reading comprehension workshop at my grad school. Luckily I had my iPad with me. I went along and ferociously typed notes as the presenter enlightened the crowd of tutors about the ins and outs of why so many students have difficulties with their reading. I figured it was an important time for me to start learning more about what my students challenges were. It was a really amazing 90 minutes. i walked away feeling as though I learned so much. I actually ran into the guy who runs a few educational programs for the university which was cool. We exchanged info and I also found out he was greek too. A Sigma to be exact. He was a former History teacher turned College Career Counselor. I gave him my card. Told him about my efforts to help other young men of color understand some of the ins and outs of teaching in this type of environment, and grabbed his card in return. I’ve sent him an email thanking him again for welcoming me to the workshop, restated my goals I talked about the night before, and let him know that I have a college tour scheduled next week. And that it would be cool to introduce him to my students when they were on campus if he had time.
I also want to add that something I plan to do with my students is simplify the Casual factors for weakness in reading comprehension, and ask my students which area(s) they feel strong in, and which areas they feel are growth areas. It would help immensely if I knew what they thought their strengths and weaknesses were. It would help me go in with a more catered game plan as well a higher rate of buy in form my students. If I rememberI’ll share whatever I come up with.
(courtesy ofwww.moo.com – They have some really cool designs for free, just pay $5 for shipping.)